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Audition Fighting Back very creatively

If you remove the publishers out of the equation, HighStreet5 kicks Audition's *** very very good. I still am very amazed at the idea that gameplay and game features do not have patents or intellectual property right issues, but oh well.

But online gaming is a business and competitions are battle of marketing departments. So we cant take publishers out of the equation..And I really, really like how e-games are handling audition vs hs5.

E-games has acquired the services of Quik Load Station. I dont have much information regarding this agency but for now, they are in charge of creating ideas to sell (or resell) audition online to Pinoy Gamers. Their target: Cafe Owners.

The result of their brainstorming, the birth of the Audition Cafe Club. Now, it seems every gaming company is now taking into consideration the importance of cafe owners and have even in fact created organizations for them. Mobius has Cafe of Choice Program, MYGAMES has MYGAME Cafe Community, LU has LUCC and Yahoo I Cafe, the list will go on.

Im pretty sure a resourceful cafe owner is a member of a number of them and more, but seriously, they dont get much from these organizations/portals. MYGAME may be an exception since they do have an active forum (but I hear the admins of the forums are not that approachable).

The cool thing about Audition Cafe Club is that Cafe Owners do have privileges here. Lots and lots of privileges. Right now, ACC has a site with blogger, and there, Cafe Owners can get lots of income and marketing opportunities for their own business.

If you're an I Cafe Owner, you may want to read this, courtesy of ACC.

1. Send I-Cafe details to E-Games. There's a special email address for this program that E-Games will be releasing upon launching in a few weeks (Nov. 24 launch confirmed).
2. Receive a special Audition account and set up your Club. This pre-generated character will be fully decked out head to toe for you to show off to players. E-Games will also be giving you a monthly IN-GAME allowance so you can attract more players by giving away low-cost in-game items. Use this allowance wisely; you can attract players to your shop by giving away IN-GAME stuff, bling up your character to show off, or squander it aimlessly.
3. Create your own in-game item. Design your Club's (or I-cafe's) logo. Send to E-Games. E-Games will include it in their Audition Item Mall. Part of the proceeds of the sale of your club shirt gets sent back to you. All you have to do is get your players/club members to buy your shop's IN-GAME item. At the end of each month/quarter (?) E-Games will tally your club shirt sales and send you moolahs for the sales of your item. Your IN-GAME item lasts for ONE YEAR. No purchase necessary-- just sell your own ITEM. Your share of sales will be disclosed in the cafe assemblies we are currently planning.
4. Join the competition. Your cafe's Club can join the Audition tournament. The top three winning clubs get prize money (amount not yet finalized but it's in the tens of thousands).

And these are just a few of what ACC has to offer.

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